Category: Marketing Consultants
Platinum House 23 Hinton Road
Landline: 01202 3...
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CiroQu is a high level digital marketing agency based in the UK and US. We are a collaboration of people with diverse skill sets ranging from Converged Media to Business Intelligence and Data Discover, with strategic partnerships that enable us to leverage the full breadth of the Digital Transformation.
Discover your Customer Journey Establishing the point of origin of your customers provides the key to the customer experience you provide. Understanding the information that your customer is searching provides the content you as a business need to provide. Big Data Analytic's amongst other technological innovations provide the tools necessary for building the road map. It is this road map that mould's the experience along the customer journey using a Converged Media strategy.
Providing the answers Mass emails, mass tweets and direct selling no longer creates the ROI as it once did. Customers are blanking out these invasive techniques. Customers are searching for answers to their problems. Helping and sharing information to help guide customers to their goal with your owned media and earned media and a well defined Converged Media campaign will enable the customer to make an informed decision.
Be a Publishing Powerhouse
When your customers start the search for products and services that you provide, ensure that you are creating engaging content that answers their questions and ensure that through efficient content marketing that your content is visible on their search paths. Content marketing is about providing compelling, emotive and engaging information that the customer can trust. Ensure that you are able to edit your content in real time to cater for the new 'now environment'. Combining this content with Social Media engagement creates the start of a Converged Media strategy.